Buenos Aires becomes the host city for the Specialised Expo 2023 – its bid for an expo themed around “Science, Innovation, Art and Creativity for the Human Development”. It was one of four in the running for the honour.
The expo aims to promote those entrepreneurs and artists working in the Orange economy – an umbrella term capturing the creative and cultural industries. It would become the largest display of such companies and creators, whether working in fashion, design, music, animation, TV, video-games, cinema, advertising or related subsectors. In Latin America, these industries support themselves in a variety of innovative ways, ranging from crowdsourcing and the collaborative economy to philanthropy, and are reliant on social media and other communication opportunities for their full impact.
But through these various routes they are able to support sustainable work opportunities. Alejandra Luzardo from the Banco Interamericano de Desarrollo, a leading expert on the creative economy, explains that this sector has an important contribution to play to making “knowledge profitable also in Latin America”. A recent publication has identified in Latin America and the Caribbean over 400 high impact technologies in the creative and cultural sector, encompassing costume design, software and digital development, architecture, media and more. Luzardo notes that, in fact, this sector has generated more revenue than, for example, those of the automotive or mining sectors while also driving employment generation.
However she cautions also that it is equally wrong to see only the financial value of culture than “not seeing it at all”. The value of culture, and the knowledge shared in the proposed expo, goes far beyond finance. The bid is promoted and supported by Argentina’s Sistema Federal de Medios y Contenidos Públicos (Federal System of Media and Public Content) and besides backing local and regional innovation is also in line with the UN Agenda for Sustainable Development.
Argentina is a strong supporter of this Agenda, which sets 17 Objectives for 2030 ranging from fostering innovation and promoting full and productive employment to ensuring sustainable consumption. The Buenos Aires expo bid 2023 fits also into the wider national policy of promoting young entrepreneurs. The government aims through its policies to empower creative workers, promote innovation, explore new business models, and ultimately support the development of economies guaranteeing people a better quality of life.