Nine in ten Easter eggs no longer has the word “Easter” on the front of their packaging, The Sun reveals. Seventy million sold this year will carry no mention of the festival on the front of boxes.
For example Marks & Spencer sells “Dippy Eggs” for £10 and “Alfie Bunny” eggs for £6. Neither mentions Easter on its box.
Also supermarket chain Sainsbury’s has opted to swap the term ‘Easter eggs’ for ‘Chocolate eggs’, telling customers this is a more accurate description of the product.