Supermarket giant Lidl has removed Christian cross from its packaging representing the church of Dolceacqua in Imperia (Italy). Lidl decided to edit the black and white image of the church deleting the crosses on the bell tower and on the façade in order not to hurt the sensibility of non-Christian costumers.
“If they don’t want to represent Christian crosses, it is better to select another image!” mayor of Dolceacqua Fulvio Gazzola says. “Our country has Christian roots and editing an image to show something different is not a correct behaviour!” he concluded.
Lidl also removed a cross from an image on its packaging representing the landscape of an orthodox church in the Greek island of Santorini at the beginning of September 2017.