Who is the new communication guru of Rajoy for the next Spanish general election?

Spanish centre right party Partido Popular (EPP) hires Jim Messina, communication guru who also advised Obama’s successful 2012 re-election campaign, UK Prime Minister Cameron and Argentinian President Maurcio Macri.

Who is him?

“Messina is the mastermind behind President Obama’s 2012 re-election campaign, Jim Messina seized the reins on what Bloomberg Businessweek dubbed “the highest-wattage crash course in executive management ever undertaken”—and succeeded, earning the President another term in the White House.

He served as senior advisor to Prime Minister David Cameron’s surprising 2015 electoral victory, which handed him an unforeseen majority and to Argentinian President Mauricio Macri. His Firm has offices in Washington, DC, New York, London and San Francisco and advises numerous entities, including Uber and Airbnb.

Jim Messina served as Deputy Chief of Staff to President Barack H. Obama from 2009 to 2011, where he was integral to the passage of the landmark health care and economic stimulus bills, in addition to serving as the campaign manager for Obama’s successful 2012 re-election campaign. He previously served as Director of Personnel for the Obama-Biden Presidential Transition and as national chief of staff for Obama for America in 2008.”